Want to sell high soulfully?

Let’s talk about the second of the six P’s to selling high soulfully – Pricing. I have a unique perspective on pricing because in addition to a real estate brokerage license, I have an Auctioneer’s license.

I’ve sold every home I’ve owned with an auction strategy and was part of hundreds of auctions after the bubble burst. Combining auction strategy with traditional brokerage requires the perfect balance of soulfulness and putting your ego to work AND has the best chance of selling high.

The premise of auctions is that buyers determine value, not sellers. In general, absolute auctions drive up prices the most. In an absolute auction you sell no matter how low the highest bid is. If the highest bid’s a dollar, you’re legally required to sell for one dollar.

An absolute auction brings the highest price because more people bid because they’re sure you’ll sell and they think they’ll get a great deal. And when the bidding starts, they know there’s value because others are bidding too and the psychology of competition kicks in causing them to want to win the bid.

As a seller, if you’re looking for extreme soulfulness, absolute auctions fit the bill. Oh, I’ll admit, this isn’t for the faint of heart! You must let go of any attachment to getting “your” price and trust that you’ll receive the exact amount you’re due. But an absolute auction isn’t a soulful home sale strategy if a certain price is needed to pay off a mortgage or buy the next home.

Next week, we’ll learn how to do the next best thing by using a traditional listing and putting a little auction strategy into  your pricing. In the meantime, if you want to know more about selling your house, not your soul, click the link to my website because I’d love to see you there.  

Until next time, I wish you well on your journey.

Related Articles:
Sell Your House Not Your Soul: The Soulful Approach to Making More Money When Selling Your House
Sell Your House Not Your Soul: A Soulful Combination of the Traditional Listing and Auction Method
Sell Your House Not Your Soul: 5 Options to Consider When You Can’t Get Your Price